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Charlie Brear appears on Loose Women

During the mania of Meghan & Harry’s wedding in May 2018, we were tasked with positioning British bridal & eveningwear designer Charlie Brear as an authoritative voice on Meghan’s wedding day style. We partnered with leading fashion psychologist Dr Carolyn Mair to share their insights on what Meghan’s style will say about her and secured an appearance for the duo on the TV show Loose Women.

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Hugo Burnand on the Royal Wedding

Who better than legendary photographer Hugo Burnand to provide a fascinating insight into the inner workings of a Royal Wedding? We built a media schedule for Hugo surrounding the occasion – a blend of live and pre-record news studio sessions in London and live broadcasts from the grounds of Windsor castle – to guarantee exposure in key territories and solidify his position as the world’s most revered portrait and event photographer.

The carefully curated media schedule included live appearances on BBC One and BBC World News, LBC Radio, CNN, CNN International, CNN Latin America and Sky News as well as pre-record breakfast news slots on various European state broadcasters. Hugo was also GQ‘s ‘man on the ground’ and provided commentary to Tatler for their coverage of the event.

 

“Thank you for your amazing work over the Royal Wedding. It has been phenomenal, you really did an amazing job, thank you so much. I’m not really sure how to thank you properly, having never had such an experience before. Everything worked perfectly. The timings all slotted in and the breadth of coverage from Asia to America with everything in between was wonderful. I also felt your presence on site was incredibly supportive and made a huge difference.”

– Hugo Burnand, Photographer and holder of the Royal Warrant –

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Johnny Roxburgh on the Royal Wedding

The undisputed king of party planning and self-styled ‘Party Architect’ has personally worked on over 70 events for the Royal Family, amongst them Prince William’s notorious ‘Out of Africa’ 21st birthday party. We managed an intense and carefully constructed media schedule for Johnny in the build up to the Royal Wedding, that included a live interview on the BBC Radio 2 Jeremy Vine show and several high profile international news broadcasts. We also handpicked a number of slots, including a breakfast TV interview in Norway where Johnny has close family ties, and a Ukrainian magazine show on the public broadcaster, to cover key demographic targets for him.

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Wickham House on The Job Interview

We secured a star role for Philippa D’Arcy, formidable City headhunter and now owner of ultra-luxurious events venue Wickham House, on Channel 4’s hit TV documentary series The Job Interview.

Working hand in hand with the show’s Director and Producer, we identified suitable businesses for the show and then successfully pitched in our client Wickham House, namely Philippa, who was selected to appear in the show’s inaugural episode.

We knew she would be TV dynamite and the executives at Channel 4 couldn’t have agreed more. Assisted by her daughter Bertie, the slick duo set out to find a new employee for the flourishing events business at the Grade II Listed Georgian manor house, an exclusive use venue set on the outskirts of Newbury in Berkshire.

The agency used the show’s profile to secure a number of high-impact media opportunities for Philippa and subsequently Wickham House, with two features on the world’s biggest online news platform Mail Online as well as coverage on the Huffington Post website, The Times Online, The Guardian, Daily Mirror, Standard.co.uk, Absolutely Weddings and a double page spread in the Daily Mail print edition.

The result? Exposure to millions of people and website traffic up 11,000% in the 24-hours immediately following the show and remaining at 500% up seven days later.

Image credit: Channel 4

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