Month: November 2025

Sodexo is one of the world’s biggest foodservice companies, with 522,000 employees operating in 55 countries and serving 100 million customers on a daily basis. A large part of the business is focused on delivering workplace catering solutions at over 550 sites in the UK alone, to brands such as GSK, Unilever, Microsoft and Johnson & Johnson.

The brand came to Chapter with a problem; how do they influence the purchasing behaviour of decision makers within its key sectors of financial services, media and pharmaceutical? The messaging needed to be highly targeted, positioning Sodexo’s stakeholders as thought-leaders and pioneering experts in motivating workforces via dynamic, fully-integrated workplace solutions that will drive productivity and reduce staff turnover. No mean feat.

We designed a multichannel PR and content strategy combining hard-hitting profile features with inspirational social media content, awards entries, redesigned proposals, round table events and speaker opportunities at major industry events.

“Sodexo is playing a pivotal role in transforming the pharmaceutical supply chain, accelerating the sector towards net zero.”

Global Banking & Finance Review

“Sodexo’s work underscores the powerful influence of food on the workforce. Nourishing employees with quality food experiences in inviting, social spaces contributes to their overall wellbeing and likelihood of thriving.”

International Finance Magazine

Activating the campaign, we aligned closely with business development teams up to the managing directors of individual brands within the group, securing coverage in the run up to pitches and contract negotiations to strengthen their position. Leaders within the business spoke directly to decision makers at conferences and events, positioning themselves as innovators in the areas of employee wellbeing, wellness in the workplace and sustainability experts.

We negotiated editorial and advertorial partnerships, distributing white papers and long-reads to 66,000 HR decision makers and designed direct marketing campaigns to a further 20,000 potential clients.

The result? A campaign halo effect driving transformational change at blue-chip companies, positively influencing commercial decisions being made at board level and supporting almost 8% in business revenue uplift. A shining example that integrated PR is a vital component to business growth.

Approaching its 40th year in business as one of the UK’s top luxury caterers, Moving Venue wanted to celebrate its heritage while embracing the future. As accredited caterer at over 40 London landmarks including Kensington Palace, Science Museum, Natural History Museum, St Paul’s Cathedral and the V&A, there was no doubt over its credentials. Yet they wanted to be seen as more than a safe pair of hands.

Chapter was engaged to review the brand’s core identity and develop a forward-looking proposition that married Moving Venue’s trusted operating model with an ambitious, passionate, innovative and agile attitude to the way it serves its clients and venue partners.

With the new brand positioning in place, we needed a creative campaign idea to tell the story. The idea? We created the Moving Venue Academy, an initiative that demonstrates the brand’s commitment to shaping the future of the events industry with a pioneering training and accolade programme designed to develop the next generation of event professionals and support its venue partners.

Through the Moving Venue Academy, new event professionals were equipped with the skills, knowledge, and hands-on experience needed to excel in this dynamic field. The programme included workshops, menu development, competitions, and in-house experience across Moving Venue’s accredited venue portfolio, all structured to build proficiency in event planning, execution and management.

“This feels like the culmination of 40 years at the sharp end of event catering, distilled into a unique programme designed entirely to support the next generation of talent for our vibrant industry.”

The Caterer

By collaborating closely with its venue partners, the academy created unique opportunities for emerging event planners to learn directly in the field, gain invaluable insights and develop professional networks. Crucially, engaging the planners early in their careers positioned them closer to the brand, placing Moving Venue in pole position once they became budget-holding decision-makers.

The campaign was swiftly activated with a robust selection process to identify 10 rising stars of the events world. A group of mentors was announced, with a combined 230-years of industry experience, and a seven-module syllabus designed to span all aspects of the sector.

The academy was launched at a spectacular event at the Natural History Museum, with key media in attendance. Widespread exposure was achieved alongside a direct surge in booking enquiries.

Glass House retreat is the UK’s first purpose-built wellness and detox retreat, set in seven acres of lush countryside and less than an hour from Central London. A true pioneer in the wellness space, the multi-award-winning retreat offers an indoor swimming pool, natural swimming pond, Himalayan salt block sauna, eight treatment rooms, fitness studio for boxing, yoga, aerial yoga, Pilates and HIIT classes, a fully equipped gym and a cryotherapy chamber.

The challenge was to differentiate Glass House Retreat from hotel spas which had hastily rebranded themselves as ‘wellness centres’ amidst a boom in the £171bn+ UK wellness economy. We needed to own the positioning as the UK’s first and only purpose-built wellness retreat and the only choice for true wellness seekers. Goals included raising brand profile, reputation and kudos, driving interest on a national level, and being the trusted voice for consumers looking to take charge of their own wellness journey.

A relentless press office set about including Glass House Retreat in every single round up of wellness retreats, securing listings in Cosmopolitan, Condé Nast Traveller, The Telegraph, Stylist, The Guardian, Country & Townhouse, Observer and The London Standard. Press reviews were arranged for a all key wellness press, resulting in longer-reads and features in the likes of Women’s Health, Wellbeing Magazine and Health & Fitness.

Digital exposure was key to the campaign, so we set about securing features in 90+ DA titles such as The Express, Metro, OK!, Yahoo and HELLO!, generating transformational SEO results.

“One of the world’s best detox retreats.”

The London Standard

Campaigns captured the zeitgeist and included experiences such as the Wim Hof Retreat, emphasising resilience and breathwork; the Menopause Retreat, offering tailored support for women navigating life transitions; Recover to Perform, focused on optimising recovery for peak performance; and Modern Reset, which empowers individuals (specifically men) to step away from daily stress and restore balance.

The client’s ambition was to be featured on primetime TV. We delivered on this with exposure on Wheel of Fortune, alongside hosting the production and location teams of smash hits including Married At First Sight and Celebs Go Dating.

A regular stream of wellness influencers and celebrities visit the retreat, further amplifying the message and completing the omnichannel approach.

“A stone’s throw from the capital, Glass House Retreat has everything you need for a restorative detox.”

Condé Nast Traveller

Chelsea Barracks is London’s most coveted neighbourhood, comprising 12.8 acres of prime London real estate with a development value of £4.5bn. Developed by Qatari Diar Europe and out of public reach for 150 years, the land is being developed into one of the world’s most desirable addresses.

At the heart of the project is a vision to make the neighbourhood a space for the community. Five acres of previously concealed land will be opened up to create a beautifully landscaped public green space, with seven traditional garden squares.

“The sign of a truly excellent development is one that enhances its location, and there’s no better example of this than Chelsea Barracks”

Vogue

We’ve been entrusted as long-term Placemaking PR and social media partner of Chelsea Barracks to help achieve this aim. Tasked with driving exposure and engagement across a series of targeted events, our work covers a broad range of activations from Spring and Winter Fairs to Wimbledon screenings, art & culture installations, hospitality collaborations, influencer and press events, paid social campaigns and community initiatives. Results have included a 250% increase in Instagram followers, more than 220 press features to date and 114m in audience reach.

“Chapter has been a trusted placemaking and activation PR and social media partner to Chelsea Barracks for over six years. They are creative, strategic and collaborative, and have helped us to position our activations for placemaking at the heart of the local community.

They have excellent connections with press and influencers and have remained agile and adaptable as our strategy has evolved over the years.

The agency’s work has delivered impressive results and we look forward to continuing our successful relationship.”

Debora Fisher-Smith, Head of Placemaking & Partnerships, Chelsea Barracks