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Brand event

Harrod’s Breakfast at the Bureau

Chapter was tasked with driving awareness of Harrod’s prestigious gift list service – The Gift Bureau – among the UK’s most prolific wedding and events planners. We created an out-of-hours private breakfast showcase and tour of the interiors, art and gifts department followed by personal treatments at the Urban Retreat spa.

“Thanks so much for a super successful event. It’s a real pleasure working with you.”

– Vicki Mitra, Former Marketing Services Manager –

 

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LAUNCH EVENT

Millbridge Court Launch Party

Event Management | Communication Strategy Development | Public Relations Campaign

We were briefed to launch the multi-million pound exclusive-use venue Millbridge Court with a spectacular party. Alongside the venue’s catering partner Kalm Kitchen, we created an experiential event concept that was a feast for the senses and invited the industry’s movers and shakers to attend.

Credits- Photography: Anneli Marinovich

#weddingpr #millbridgecourt #venuelaunch

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Brand event

The Wedding Shop Open House

Following a very successful re-brand campaign, we wanted to bring alive all that gift list company The Wedding Shop has to offer in an experiential manner. And so the concept of a ‘Living Gift List’ was born. For two days, we took over a beautiful Central London house to showcase an incredible selection of their brand partners and products in one place. Press and industry influencers were invited to an evening of interiors to inspire, capped off with a mixology masterclass by Holy Water and a floral workshop from Hiding in the City. Scroll down for some serious house envy.

Credits- Photography: Roberta Facchini
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Chapter stories

Charlie Brear X Jessie Bush

We worked alongside our client Charlie Brear to negotiate the terms of a collaboration with style influencer Jessie Bush of We the People Style for her wedding. Jessie wore the Charlie Brear Nyika gown for her wedding ceremony in New Zealand and a bespoke gown for the reception in Mallorca.

Credits: Influencer: Jessie Bush @ We the People Style | Dress: Charlie Brear | Photography: Ana Galloway
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In the press

Hello! Fashion Monthly

The Wedding Gallery features in a fashion editorial shoot with bridal designer Savannah Miller in Hello! Fashion Monthly.

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In the press

2019’s groom suit trends to know about

Dominic Trooper, Men’s Fashion Stylist at The Wedding Gallery shares his insights on what the coolest of grooms will be wearing at their weddings in 2019.

READ THE FULL ARTICLE HERE

Credits- Photography: Andy Tyler
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In the press

Bridal Buyer

Charlie Brear is featured in the July issue of Bridal Buyer magazine.

 

VIEW THE NEW 2019 COLLECTION HERE

www.charliebrear.com

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COMMERCIAL PHOTOSHOOT

The George in Rye

We’ve worked on several projects with The George in Rye since 2012 and our most recent brief was to inject some fresh life into their wedding offering to drive enquiries. We partnered with leading event suppliers to conceptualise and create a series of gourmet grazing stations. These interactive food stalls were a huge hit among the press and couples alike, becoming a key selling incentive and revenue drive for the venue.

Credits- Venue & Food: The George in Rye | Photography: Amy O Boyle | Food Styling: Kalm Kitchen | Styling: Kim Balasubramaniam | Flowers: Alex Ball Flowers | Sequin Linen: Pudding Bridge
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Brand Activation

Ricky Paul at Easter

There’s floral designers and florists. And then there’s Ricky Paul. Easter is traditionally a time when press receive several hundred Easter eggs and bunches of flowers, so it’s increasingly difficult  to cut through and make your brand stand out. We curated a list of key media targets and leading event planners who would all receive a beautifully eccentric gift in the form of a 4ft Faberge-style egg, complete with gold leaf, ostrich feathers, ribbons and fresh flowers bursting from the centre. We worked with the talented Elmo Paperstories to create the perfect gift tag, and spent the day driving around London hand-delivering the eggs, along with handmade floral bunny ears, to the delight of recipients.

 

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Profiling

Charlie Brear appears on Loose Women

During the mania of Meghan & Harry’s wedding in May 2018, we were tasked with positioning British bridal & eveningwear designer Charlie Brear as an authoritative voice on Meghan’s wedding day style. We partnered with leading fashion psychologist Dr Carolyn Mair to share their insights on what Meghan’s style will say about her and secured an appearance for the duo on the TV show Loose Women.

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