Month: July 2018

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Profiling

Hugo Burnand on the Royal Wedding

Who better than legendary photographer Hugo Burnand to provide a fascinating insight into the inner workings of a Royal Wedding? We built a media schedule for Hugo surrounding the occasion – a blend of live and pre-record news studio sessions in London and live broadcasts from the grounds of Windsor castle – to guarantee exposure in key territories and solidify his position as the world’s most revered portrait and event photographer.

The carefully curated media schedule included live appearances on BBC One and BBC World News, LBC Radio, CNN, CNN International, CNN Latin America and Sky News as well as pre-record breakfast news slots on various European state broadcasters. Hugo was also GQ‘s ‘man on the ground’ and provided commentary to Tatler for their coverage of the event.

 

“Thank you for your amazing work over the Royal Wedding. It has been phenomenal, you really did an amazing job, thank you so much. I’m not really sure how to thank you properly, having never had such an experience before. Everything worked perfectly. The timings all slotted in and the breadth of coverage from Asia to America with everything in between was wonderful. I also felt your presence on site was incredibly supportive and made a huge difference.”

– Hugo Burnand, Photographer and holder of the Royal Warrant –

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Profiling

Johnny Roxburgh on the Royal Wedding

The undisputed king of party planning and self-styled ‘Party Architect’ has personally worked on over 70 events for the Royal Family, amongst them Prince William’s notorious ‘Out of Africa’ 21st birthday party. We managed an intense and carefully constructed media schedule for Johnny in the build up to the Royal Wedding, that included a live interview on the BBC Radio 2 Jeremy Vine show and several high profile international news broadcasts. We also handpicked a number of slots, including a breakfast TV interview in Norway where Johnny has close family ties, and a Ukrainian magazine show on the public broadcaster, to cover key demographic targets for him.

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Media Relations

Filmmaker on vacation

We’ve partnered with leading events filmmaker The Filming Business for the last 18 months to amplify the brand within the luxury lifestyle, weddings and events market. Alongside owner Andrew Gemmell, we unearthed an emerging trend for affluent families taking filmmakers on holiday to capture their travels on camera. We instantly knew this was a story that needed to be shared. A full page of coverage was secured in The Observer, The Guardian online and page 3 of The Times, generating multiple enquiries and bookings.

 

“Chapter have delivered results I never imagined possible. I had hoped for some articles in good magazines but the results have been outstanding. Page 3 of The Times?! Just incredible. They are dedicated and persistent and only work with brands they would personally recommend. Our investment in them has paid itself back multiple times and has become a necessary annual expense.”

– Andrew Gemmell, CEO, The Filming Business –

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Editorial

Condé Nast Brides Lookbook

We secured a 10-page lookbook editorial feature in Condé Nast Brides on behalf of our client The Wedding Gallery. Inspired by the bold style of Dolce & Gabbana and the colours and contrasts of Mexico, the brief was to deliver a look full of energy, pattern, heritage and soul.

 

“Chapter understand the very high creative standards that I have to meet and that makes them invaluable as a PR partner. Their ideas, passion and connections in this business puts them miles ahead of the competition which means they are often my first phone call when I am planning major coverage and events. They are big thinkers who can deliver what they promise, and I have come to think of them as an extension of the Condé Nast Brides team.”

– Jade Beer, Editor, Condé Nast Brides –

 

Credits- Styled & planned by: Lamp Productions for The Wedding Gallery | Photography: Divine Day Photography | Videography: The Filming Business | Flowers: Nikki Tibbles, Wild at Heart | Dresses: Sassi Holford, Temperley London, Hermione de Paula, THTH Bridesmaids | Hair & make-up: Urban Retreat | Cakes: Rosalind Miller Cakes, Peboryon, Nevie Pie, Georgia Cakes | Furniture: Greathire | Styling details: The Wedding Shop, Pom Pom Blossom | Groomswear: SJ Sloane, Gieves London. Turnball & Asser, Drakes | Wallpaper: House of Hackney, A Shade Wilder | Table décor: The Wedding Shop, Duchess & Butler, Classic Crockery | Lighting & production: Wise Productions | Stationery: Louise Richardson Stationery | Calligraphy: Judy Broad Calligraphy | Tassels: Macculloch & Wallis | Earrings: Laurence Coste, Zoe & Morgan | Production: Box Productions | Ring: Annoushka Jewellery | Confetti: Confetti Magic | Shoes: Giuseppe Zanotti, Sophia Webster, Gina Shoes | Childrenswear: John Lewis Retail. Adidas, Jigsaw | Macarons: Laduree | Champagne: Moet Chandon | Candles: Ester & Erik | Venue: One Belgravia
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Editorial

LAMP Productions X You & Your Wedding

Tasked with bringing The Wedding Gallery to life whilst the building was still very much a building site presented us with a challenge. Wedding magazines need beautiful and inspiring content and 3D visuals just won’t cut it. Working with co-curators Anna McGregor and Lotte Martin, otherwise known as LAMP Productions, we created a concept for three magical styled shoots pulling together the latest trends, products and skills of The Wedding Gallery’s founding partner brands. The brilliant Lucy Tanner was chosen as the photographer and we negotiated space in You & Your Wedding to cover all three shoots in one issue, working with the magazine’s Art Director and Editor. Shot at One Belgravia over two days, the result was three very different but equally beautiful themes – City Nights, Blush Romance and Foliage Focus – the latter of which can be seen on this page.

 

Credits- Photography: Lucy Tanner
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LAUNCH EVENT

The Wedding Shop at Selfridges

We handled the launch of The Wedding Shop‘s revamped and expanded offering at one of the world’s finest shopping destinations – Selfridges Oxford Street. Updates included a bespoke lounge and consultation area on the Fourth Floor now complimented by a presence on the Lower Ground Floor Home Department. Working closely with the Selfridges’ Press Office we coordinated a photoshoot, created all press materials and distributed the news to the world’s media, generating significant pick-up and closer brand alignment between the two companies.

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Profiling

Wickham House on The Job Interview

We secured a star role for Philippa D’Arcy, formidable City headhunter and now owner of ultra-luxurious events venue Wickham House, on Channel 4’s hit TV documentary series The Job Interview.

Working hand in hand with the show’s Director and Producer, we identified suitable businesses for the show and then successfully pitched in our client Wickham House, namely Philippa, who was selected to appear in the show’s inaugural episode.

We knew she would be TV dynamite and the executives at Channel 4 couldn’t have agreed more. Assisted by her daughter Bertie, the slick duo set out to find a new employee for the flourishing events business at the Grade II Listed Georgian manor house, an exclusive use venue set on the outskirts of Newbury in Berkshire.

The agency used the show’s profile to secure a number of high-impact media opportunities for Philippa and subsequently Wickham House, with two features on the world’s biggest online news platform Mail Online as well as coverage on the Huffington Post website, The Times Online, The Guardian, Daily Mirror, Standard.co.uk, Absolutely Weddings and a double page spread in the Daily Mail print edition.

The result? Exposure to millions of people and website traffic up 11,000% in the 24-hours immediately following the show and remaining at 500% up seven days later.

Image credit: Channel 4

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LAUNCH EVENT

Jesus Peiro Spanish Soirée

As part of our PR campaign with leading Spanish bridal fashion house Jesus Peiro, we were tasked with driving awareness of their latest collection among the media. We executed an intimate Spanish Soirée themed press preview hosted at London store Morgan Davies Bridal and invited key press and industry influencers to attend.

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