We handled the launch of The Wedding Shop‘s revamped and expanded offering at one of the world’s finest shopping destinations – Selfridges Oxford Street. Updates included a bespoke lounge and consultation area on the Fourth Floor now complimented by a presence on the Lower Ground Floor Home Department. Working closely with the Selfridges’ Press Office we coordinated a photoshoot, created all press materials and distributed the news to the world’s media, generating significant pick-up and closer brand alignment between the two companies.
