Events
Sodexo
Thought leadership that moved the numbers
Positioning a catering giant’s leaders to influence high-value buyers.
+8%
Business revenue uplift
+200%
Content engagement
676K
Focused audience
The brief
Sodexo needed to influence senior decision-makers in financial services, media and pharma - positioning its leaders as authorities on workforce motivation and integrated workplace solutions during live pitch cycles.
What we did
A multichannel programme combined profile features, thought-leadership content, awards entries, roundtables and speaker placements at the industry events its buyers attend.
White papers and long-reads were distributed to 66,000 HR decision-makers, with direct marketing to a further 20,000 potential clients.
The work ran in lockstep with Sodexo’s business-development teams and managing directors, timed to the moments that decide contracts.
The result
Content engagement rose 200%, a focused audience of 676,000 was reached, and the programme supported commercial decisions at board level - contributing to an estimated 8% business revenue uplift.
Coverage in
Global Banking & Finance Review · International Finance Magazine