Insights
Writing on the sectors we know best.
Events, hospitality, heritage and leisure, and the businesses that make them work. We write about what builds a reputation and what protects it: the coverage that carries weight, the partnerships worth having, the moments that need careful handling, and the changing ways audiences find and choose.
AI Visibility
August 2026
Ask for us by name
Most venues score well when someone asks about them by name, and close to nothing when someone describes what they need. The distance between those two numbers is the one worth watching.
Venues
May 2026
Mind the gap
The revenue opportunity major venues are overlooking - and why the brands that move first will own it.
AI Visibility
April 2026
AI slop & the rise of earned media
Why trust is the real currency now, and why genuine third-party coverage is worth more than it has been in years.
AI Visibility
March 2026
AI in event planning
You know how to use AI. The more useful question is whether you know how your clients are already using it.
Strategy
February 2026
Finding the perfect match
Why value-led partnerships outperform vanity metrics - and how to tell the difference before you sign.
Reputation
January 2026
Communicating in uncertain times
What luxury venues get right, and wrong, when the news cycle turns against the mood they’re selling.