Hospitality
Grantley Hall
Putting a Yorkshire hotel on the international stage
Establishing a country house among Europe’s premier luxury event venues.
946M
Audience reached
26%
YoY growth in events
30+
Awards won
The brief
Grantley Hall - a Leading Hotels of the World member with 47 rooms, five restaurants and the Michelin-starred Shaun Rankin - needed international recognition for its events offering, in front of the planners and suppliers who fill the calendars of Europe’s best venues.
What we did
We ran a year-round press office that kept Grantley in front of the trade titles and the critics who set the agenda in luxury hospitality, feeding genuine stories rather than chasing blanket coverage.
Alongside the media work, we engaged directly with the world’s top luxury event-planning agencies - the people who decide where the best events are held.
The work spanned the whole estate, from the fine-dining room to the wellness offer, each with its own audience and its own set of journalists who cared about it.
“Our work with Chapter underpins the business’s desire to increase brand awareness on an international level and to attract exciting and innovative events to the hotel. The events segment has been one of our major successes, growing by 26% year on year.”
The result
Coverage reached an audience of 946 million through trade media alone, including outlets with a domain authority of 95. Twenty-five of the world’s leading event-planning agencies were engaged, the events segment grew 26% year on year, and Grantley Hall was named Independent Hotel of the Year with more than thirty awards to its name.