Events
Moving Venue
A launch that filled the diary overnight
Introducing a training academy for the luxury catering world.
40+
Enquiries next day
823K
Audience reached
92%
Article readership
The brief
Moving Venue - a luxury caterer approaching its 40th year, accredited at more than 40 London landmarks from Kensington Palace to the V&A - wanted to launch the Moving Venue Academy, a programme nurturing the next generation of event talent.
What we did
We built the launch around a genuine story - an industry giant investing in the future of its own craft - rather than a corporate announcement.
A launch event at the Natural History Museum secured key media attendance, backed by a mentor group with a combined 230 years of industry experience.
The seven-module programme and its ten ‘rising stars’ gave the press a human story to follow, not just a press release to run.
The result
The launch generated more than 40 direct booking enquiries the day after it ran, reached an audience of 823,000, and achieved a 92% readership rate on its online coverage.
Coverage in
The Caterer