Events
Chelsea Barracks Kitchen · Ollie Dabbous
A three-week launch, a sell-out success
Launching a chef partnership with only three weeks’ lead time.
63
Pieces of coverage
3 wks
Lead time
Sell-out
Result
The brief
A partnership between Chelsea Barracks and chef Ollie Dabbous, launched with just three weeks’ notice - a pop-up restaurant timed to coincide with the Chelsea Flower Show.
What we did
With no time to build slowly, the work had to be sharp: teaser launch events, targeted press and influencer previews, and content built to travel.
We aligned the launch with the Chelsea Flower Show so it landed in the middle of a conversation that was already happening.
Every placement was chosen to reach the audience most likely to book, in the titles they read before they choose where to eat.
The result
The launch earned 63 pieces of coverage across the titles that matter for a restaurant of this calibre, and was a sell-out success - with Chapter retained for future openings.
Coverage in
FT How To Spend It · The Telegraph · Country & Townhouse · Esquire · Town & Country