Leisure
Glass House Retreat
From new opening to “one of the world’s best”
Positioning the UK’s first purpose-built wellness retreat in a crowded market.
1.93BN
Audience reached
174
Links earned
21.5K
Social reposts
The brief
Wellness is a crowded market where every hotel spa rebrands as a retreat. Glass House Retreat - the UK’s first purpose-built wellness retreat - needed to separate itself from the noise and become a trusted national name.
What we did
We focused on credibility over reach for its own sake, targeting the travel and lifestyle press that wellness audiences actually trust.
Coverage and partnerships were chosen to position the retreat as the authoritative voice for wellness, not just another escape.
The aim throughout was the metric that matters in a £171bn wellness economy - turning profile into bookings.
The result
The campaign reached an audience of 1.93 billion, earned 174 links back to the retreat’s website and 21,500 reposts of its social content - and a place on the map, with The London Standard naming it “one of the world’s best detox retreats.”
Coverage in
The London Standard