Heritage
Heritage PR that keeps significant places relevant.
Heritage brands carry something rare: a story that cannot be manufactured. Our job is to tell it well, and to protect it. We help historic houses, estates, museums and institutions stay relevant to modern audiences without losing what makes them significant, turning legacy into a living reputation.
How we help
Placemaking that earns trust
We position programmes and activations at the heart of their community, so a place is known and loved locally, not just marketed at.
Storytelling with authority
We draw out the history, craft and meaning behind a place and translate it into coverage that carries weight with press and public alike.
Modern relevance, carefully handled
Bringing a heritage brand to new audiences is a matter of judgement. We balance reach with the restraint a significant institution requires.
Selected work
Placemaking at the heart of a community
Six years turning one of London’s most valuable developments into a place people belong.
222 pieces of coverage · 114M reached
Read the case studyCommon questions
- What does a heritage PR agency do?
- A heritage PR agency builds and protects the reputation of historic houses, estates, museums and cultural institutions - telling their story to modern audiences through earned media, placemaking and careful, authoritative storytelling that respects the significance of the place.
- How do you make a heritage brand relevant to modern audiences?
- By finding the genuine points of connection between a place's history and what audiences care about now, and telling those stories in credible titles. It is a matter of judgement: reach matters, but never at the expense of what makes the institution significant.
- What is placemaking in PR?
- Placemaking is positioning a development or destination at the heart of its community, so it is known and valued locally rather than simply marketed. For Chelsea Barracks we did this over six years, earning 222 pieces of coverage and putting the development at the centre of local life.