Launch Strategy | Press + Influencer Engagement | Press Previews | Guest List Management | Partnerships
The brief was to launch a show filled with nostalgia and a celebration of British culture. Chapter was tasked with elevating the experience and filling a room full of 100 members of the press. No mean feat with just over three weeks’ notice. Firstly, the experience. To create a compelling invite, we enlisted the services of Richard Galli, Executive Head Chef at Claridge’s, to create a menu fitting of a 5-star hotel and drawing on his experience of heading up Michelin-star kitchens. We then set about utilizing our network of influential journalists, influencers, and celebrities, hitting the target of 100 guests and filling the next day’s papers with coverage, followed by numerous reviews promoting the show and repositioning the venue as not only a fantastic show, but an elevated dining experience. Job done.
