Chapter stories

The story of our rebrand

For some time our work has broadened beyond the traditional realms of PR and beyond simply weddings. As an agency we’ve become much more innovative, integrated and multi-disciplinary, adapting to changing trends and a growing media landscape. Yet, our brand identity didn’t reflect this. We recognised that our former identity as Something Blue PR – both the name and our corporate image – wasn’t representative of who we are today as a company and the brands we represent.

And so we decided it was time for a freshen up. What started out as a plan to simply revamp and modernise our image evolved into a complete transformation of our brand identity.

It was the start of a new chapter for us.

Our job is to write new chapters for our brands, whether they’re at the beginning of their story or perhaps need a little pick up somewhere in the middle. Recently, we’ve also been writing a whole new chapter of our own. Thus, the name ‘Chapter’ was symbolic of both the work we do and the next stage in our business growth. The comma signifies the continuation of a narrative that is yet to be told.

For the brand image, the brief for our in-house creative team was to create an identity that was fresh, contemporary and minimal, taking inspiration from the world’s greatest fashion, editorial and lifestyle brands, coupled with an approachable, accessible tone. A strong black and white colour palette formed the foundation of the corporate colours.

For the website design, the creative direction was inspired by the experience of flicking through your favourite magazine. The design aims to take the user on a journey, allowing you to leisurely browse the beautiful imagery and turn the pages to open up new stories at your leisure.

As part of our rebrand we have also launched Chapter Studio, an in-house capability to deliver branding services alongside print and digital content solutions for forward-thinking brands. If you have a project you’d like to speak to us about, please give us a call.


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