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Brand Activation

Ricky Paul at Easter

There’s floral designers and florists. And then there’s Ricky Paul. Easter is traditionally a time when press receive several hundred Easter eggs and bunches of flowers, so it’s increasingly difficult  to cut through and make your brand stand out. We curated a list of key media targets and leading event planners who would all receive a beautifully eccentric gift in the form of a 4ft Faberge-style egg, complete with gold leaf, ostrich feathers, ribbons and fresh flowers bursting from the centre. We worked with the talented Elmo Paperstories to create the perfect gift tag, and spent the day driving around London hand-delivering the eggs, along with handmade floral bunny ears, to the delight of recipients.

 

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