Glass House retreat is the UK’s first purpose-built wellness and detox retreat, set in seven acres of lush countryside and less than an hour from Central London. A true pioneer in the wellness space, the multi-award-winning retreat offers an indoor swimming pool, natural swimming pond, Himalayan salt block sauna, eight treatment rooms, fitness studio for boxing, yoga, aerial yoga, Pilates and HIIT classes, a fully equipped gym and a cryotherapy chamber.
The challenge was to differentiate Glass House Retreat from hotel spas which had hastily rebranded themselves as ‘wellness centres’ amidst a boom in the £171bn+ UK wellness economy. We needed to own the positioning as the UK’s first and only purpose-built wellness retreat and the only choice for true wellness seekers. Goals included raising brand profile, reputation and kudos, driving interest on a national level, and being the trusted voice for consumers looking to take charge of their own wellness journey.
A relentless press office set about including Glass House Retreat in every single round up of wellness retreats, securing listings in Cosmopolitan, Condé Nast Traveller, The Telegraph, Stylist, The Guardian, Country & Townhouse, Observer and The London Standard. Press reviews were arranged for a all key wellness press, resulting in longer-reads and features in the likes of Women’s Health, Wellbeing Magazine and Health & Fitness.
Digital exposure was key to the campaign, so we set about securing features in 90+ DA titles such as The Express, Metro, OK!, Yahoo and HELLO!, generating transformational SEO results.
“One of the world’s best detox retreats.”
The London Standard
Campaigns captured the zeitgeist and included experiences such as the Wim Hof Retreat, emphasising resilience and breathwork; the Menopause Retreat, offering tailored support for women navigating life transitions; Recover to Perform, focused on optimising recovery for peak performance; and Modern Reset, which empowers individuals (specifically men) to step away from daily stress and restore balance.
The client’s ambition was to be featured on primetime TV. We delivered on this with exposure on Wheel of Fortune, alongside hosting the production and location teams of smash hits including Married At First Sight and Celebs Go Dating.
A regular stream of wellness influencers and celebrities visit the retreat, further amplifying the message and completing the omnichannel approach.
“A stone’s throw from the capital, Glass House Retreat has everything you need for a restorative detox.”
Condé Nast Traveller
Links from coverage to client website
Reposts of social media content
Audience reached by the campaign