Sodexo is one of the world’s biggest foodservice companies, with 522,000 employees operating in 55 countries and serving 100 million customers on a daily basis. A large part of the business is focused on delivering workplace catering solutions at over 550 sites in the UK alone, to brands such as GSK, Unilever, Microsoft and Johnson & Johnson.
The brand came to Chapter with a problem; how do they influence the purchasing behaviour of decision makers within its key sectors of financial services, media and pharmaceutical? The messaging needed to be highly targeted, positioning Sodexo’s stakeholders as thought-leaders and pioneering experts in motivating workforces via dynamic, fully-integrated workplace solutions that will drive productivity and reduce staff turnover. No mean feat.
We designed a multichannel PR and content strategy combining hard-hitting profile features with inspirational social media content, awards entries, redesigned proposals, round table events and speaker opportunities at major industry events.
“Sodexo is playing a pivotal role in transforming the pharmaceutical supply chain, accelerating the sector towards net zero.”
Global Banking & Finance Review
“Sodexo’s work underscores the powerful influence of food on the workforce. Nourishing employees with quality food experiences in inviting, social spaces contributes to their overall wellbeing and likelihood of thriving.”
International Finance Magazine
Activating the campaign, we aligned closely with business development teams up to the managing directors of individual brands within the group, securing coverage in the run up to pitches and contract negotiations to strengthen their position. Leaders within the business spoke directly to decision makers at conferences and events, positioning themselves as innovators in the areas of employee wellbeing, wellness in the workplace and sustainability experts.
We negotiated editorial and advertorial partnerships, distributing white papers and long-reads to 66,000 HR decision makers and designed direct marketing campaigns to a further 20,000 potential clients.
The result? A campaign halo effect driving transformational change at blue-chip companies, positively influencing commercial decisions being made at board level and supporting almost 8% in business revenue uplift. A shining example that integrated PR is a vital component to business growth.
Increase in content interactions
Group revenue up 7.9% during campaign period
Focussed audience reached by the campaign