Chelsea Barracks is London’s most coveted neighbourhood, comprising 12.8 acres of prime London real estate with a development value of £4.5bn. Developed by Qatari Diar Europe and out of public reach for 150 years, the land is being developed into one of the world’s most desirable addresses.
At the heart of the project is a vision to make the neighbourhood a space for the community. Five acres of previously concealed land will be opened up to create a beautifully landscaped public green space, with seven traditional garden squares.
“The sign of a truly excellent development is one that enhances its location, and there’s no better example of this than Chelsea Barracks”
Vogue
We’ve been entrusted as long-term Placemaking PR and social media partner of Chelsea Barracks to help achieve this aim. Tasked with driving exposure and engagement across a series of targeted events, our work covers a broad range of activations from Spring and Winter Fairs to Wimbledon screenings, art & culture installations, hospitality collaborations, influencer and press events, paid social campaigns and community initiatives. Results have included a 250% increase in Instagram followers, more than 220 press features to date and 114m in audience reach.
Increase in Instagram followers
Watch time of Chapter’s social content
Of press coverage to date
Audience reached by the campaign
“Chapter has been a trusted placemaking and activation PR and social media partner to Chelsea Barracks for over six years. They are creative, strategic and collaborative, and have helped us to position our activations for placemaking at the heart of the local community.
They have excellent connections with press and influencers and have remained agile and adaptable as our strategy has evolved over the years.
The agency’s work has delivered impressive results and we look forward to continuing our successful relationship.”
Debora Fisher-Smith, Head of Placemaking & Partnerships, Chelsea Barracks