Press + Audience Engagement | Brand Awareness | Content Creation + Dissemination | Re-Design | A Shift in Business Objectives
The Tythe Barn, a beautiful 14th century barn in Oxfordshire, was hit hard by the year of Covid. Traditionally a wedding and events venue, providing the most striking backdrop for epic parties and exciting product launches alike, the venue was left having to postpone countless events whilst being faced with an empty venue and a hole in its finances. Chapter, having worked with The Tythe Barn for two years, found a way for the venue to remain open and commercially viable, whilst playing to the needs of Oxfordshire locals. The answer was Tythe Works; an exciting new co-working concept combining dedicated workspaces in a jaw-dropping setting with a wellness approach putting a healthy mind and body at the centre. And if ever was a year we needed that…
With a full brand and website review already underway at the start of 2020, the team at Chapter Studio worked closely with the client to pivot the messaging towards Tythe Works, with the redesign outlining the offering whilst ensuring the magic of The Tythe Barn’s events operation was not lost. Different membership levels were created to ensure flexibility, and social media channels were created to tease the opening.
Chapter’s PR team catapulted the launch of Tythe Works to relevant media including local, business and national to ensure consistent messaging shared, brand awareness and engagement with media was present.
Results to date include; 14 pieces of high-value coverage including Capital FM interview with Tythe Works owner Emma Deeley and features in Oxford Mail, Bicester Advertiser and Conference News with a total reach of over 3 million. Not only that, but Chapter’s work with The Tythe Barn has given the business an additional revenue stream that may well be here for the long term.