Communications Strategy Development | Public Relations Campaign
Prezola has long been the go to as the first wedding registry in the world to combine traditional gifts from hundreds of retailers with a honeymoon fund, cash contributions and charity donations. In 2019 Prezola created yet another first by giving couple’s the gift of time.
Its first-to-market concept of ‘social gifting’ was created in response to the ever-changing lifestyle choices of engaged couples and the millennial passion for all things experiential; who are more conscious than ever before about what they buy and the money they spend, as well as the social causes that are close to their hearts.
We positioned and launched the concept to the mainstream media, detailing the new service that allows wedding guests to pledge their time towards activities as diverse as dog sitting or teaching the couple how to cook a signature dish, to promising to give blood or taking part in a beach clean up. We negotiated a 3/4 page feature in The Times to run an exclusive on the story with interviews running across the BBC Radio network, a German terrestrial TV News channel and a flurry of online titles running the story globally, particularly in Asia.
Less than two weeks later we pitched and secured a follow up story with the Mail on Sunday with 3/4 page in print and multiple online articles, interviewing couples who had used the new social gifting initiative and generating a second wave of news. Additional coverage in the likes of the Evening Standard continues to appear, owing to the longevity of this story.