The Brief

The challenge was to differentiate Glass House Retreat from hotel spas which had hastily rebranded themselves as ‘wellness centres’ amidst a boom in the £171bn+ UK wellness economy. We needed to own the positioning as the UK’s first and only purpose-built wellness retreat and the only choice for true wellness seekers. Goals included raising brand profile, reputation and kudos, driving interest on a national level, and being the trusted voice for consumers looking to take charge of their own wellness journey.

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The Results

174

Links from coverage to client website
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The Results

21,500

Reposts of social media content
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The Results

1.93bn

Audience reached by the campaign
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The London Standard

“One of the world’s best detox retreats.”

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